011989 December Milan Portello. The first sketch of the Alfa Romeo Proteo by Alberto Bertelli.

For many years the Fiat Group had not developed concept cars for motor shows.In early February 1990, Alfa Romeo decided to present an innovative fully functional prototype with a very high technical content for the upcoming 1991 Geneva Motor Show.
02Alberto BertelliGiven the experience gained in the styling model sector and the growth of their design office, Fiat's top management decided to entrust STOLA s.p.a. with this work despite not having specific experience in the concept sector.
The first meeting took place in Milan at the historic Alfa Romeo Portello Style Center, at the time almost in disuse due to the imminent transfer to Arese which took place two weeks later.
At this meeting, Bustreo will present the preliminary general feasibility studies on immense rolls of drawing paper and in particular the general idea of the innovative hood.
Over time, the meetings between the Alfa Romeo men of the Centro Stile and the design team with Gottardo Bustreo and his assistants will become almost daily between the respective offices in Arese and Grugliasco.

03March 1990, start of the milling of the Alfa Romeo Proteo style / Master model.
The milling machine is a Jobs Jomac 35, the operator is Luigi Sartin.

04March 1990 start of the milling of the Alfa Romeo Proteo style / Master model.
The milling machine is a Jobs Jomac 35, the operator is Luigi Sartin.


07April 1990 the Alfa Romeo Proteo in the Fiat research center wind tunnel, in Orbassano for the latest aerodynamic refinements to reach the optimal CX.

08April 1990 The almost finished Alfa Romeo Proteo chassis.
It is a slightly shortened and reinforced 164 type.

09April 1990 The Alfa Romeo Proteo chassis almost finished.
It is of the type 164 extension, which is slightly shortened and reinforced.

Over time, the business meetings between the Alfa Romeo’s Centro Stile and Gottardo Bustreo and his assistants became almost daily at their the respective offices in Arese and Grugliasco.
It was a difficult challenge, the bodywork would have to be made entirely of aeronautical carbon, there was a fully retractable folding glass top, 6-cylinder engine and both four-wheel drive and steering.
The top was as extraordinary electrochromic glass object, hydraulically operated and totally retractable.
By pressing a convenient switch positioned inside the passenger compartment the architecture could be transformed in 45 seconds from coupe to spider and vice versa, without having the impression that one may become the other.

10October 1990 from left Alfredo, Bustreo, Ardagna and Robaldo11October 1990 Ardagna, Robaldo, Bertelli and Marco Goffi..

12October 1990 Ardagna, Bustreo and Alfredo13October 1990 The Stola Team and the CP Team at work.

14November 1990 The Teams at work.
Designer Alberto Bertelli at the wheel,the Cav Giuseppe Civardi (with his hand on the front upright) from the Fiat style center overseeing the work, behind him Mr. Boggio of the CP. Marco Goffi can be seen bottom left.

15November 1990, bottom left Roberto Stola and Cav. Civardi overseeing the Stola and CP Teams.

16November 1990 Alfredo Stola with Walter de Silva, Alberto Bertelli and Cav. Civardi.
On the right in the foreground, Stefano Ardagna.

171990 December Alfredo Stola and Cav. Civardi.

181990 December, bottom, Walter de Silva
and Maria Paola Stola.

19December 1990 The complete team, at the back, Alfredo Stola, Walter de Silva, Bertelli Tree, Cav. Giuseppe Civardi and Giampiero Boggio. On the right with the white coat, Pautasso a very good panel beater.

Precisely for this characteristic, the name of this car is "Proteo", from the shape changing Greek God- Proteus .
It was a prototype "Spider-Coupé" laboratory, a forerunner of the future Mercedes SLK, SL and BMW Z 4, whose hoods were formed in sheet metal, foldable and totally hidden when open.
Alfa Romeo had a really good idea, the Stola technicians succeeded at engineering and building it; the regret was not having patented it in March 1991.

20The complicated retractable roof of the Proteo imagined by Alfa Romeo and engineered and built by Stola s.p.a

From the beginning the goal was to build a first salon prototype and to follow that up with two more for technical checks and preliminary feasibility as Fiat Auto’s intention was to put this sports car into production as soon as possible.
For the record, shortly afterwards the project was stopped, of the two technical prototypes only the platforms were built and nothing more.
For Stola that was their first salon prototype, and it brought a lot of luck to the modeling shop because in the following thirteen years, through to the end of July 2004, another fifty-six were made for the most prestigious car manufacturers in the world.

21February 1991 Balocco test track. Mauro Palman
and Marco Goffi carry out the prototype
unloading operations.
22February 1991 Walter de Silva and Madam with the tester Moroni. In the center we can see Siro Palestra
and Gianpiero Boggio.

23February 1991 Mauro Palman and Marco Goffi make sure everything is perfect before the track test.24February 1991 finally the Proteo is driven by Moroni making its first lap of the track.

24February 1991 at the Balocco track the official photo before the tests.

26February 1991 Balocco test track. The test driver Moroni performs one hour of testing.27February 1991 Balocco test track. The test driver Moroni performs one hour of testing.

28February 1991 Balocco test track. Walter de Silva and Alfredo Stola at the first test of the Alfa Romeo Proteo.

The Alfa Romeo Proteo was presented to the world press on the morning of March 5, 1991 in Geneva on the occasion of the 61st International Motor Show.
In the presence of hundreds of journalists and professionals, the hearts of Roberto and Alfredo Stola, Bustreo, Sasso and Goffi were put to the test during the opening of the convertible top in the presence of the Fiat leaders represented by the 'Agnelli, the lawyer Cesare Romiti and the engineer Paolo Cantarella accompanied by the technical director the engineer Stefano Iacoponi and the director of the Style Center, Walter Da Silva.
Ten minutes earlier, in a final pre-show test of the opening and closing top, it had jammed ...

29March 1991 Geneva Motor Show Marco Goffi
and Gottardo Bustreo.
30March 1991 Geneva Motor Show, Alfredo Stola.

31March 1991 Geneva Motor Show Finally the Proteo on the Stand.

32March 1991 Geneva Motor Show . The engineer Paolo Cantarella describes to lawyer Gianni Agnelli and Dr. Cesare Romiti, the complex function of the disappearing glass roof. A few moments later they demonstrate the opening and closing to Marco Goffi for the first time. These were the longest sixty second of the lives of those responsible.

33March 1991 Geneva Motor Show Stefano Iacopone, technical director of Alfa Romeo, Roberto Stola and engineer Alberto Sasso relaxed and smiling after the successful opening and closing of the roof in front of journalists and above all the board of the Fiat group.


END 1990

011991 La Stola realizes a model proposal of style
of the Fiat Punto.
Between the end of 1990 and the first weeks of 1991, STOLA S.p.a. was contracted by Fiat Auto to build a see- through style model for the Uno replacement, the European leader in the B segment.
The style for the model built in Via La Thuile 69/71 was by designer Mauro Basso of the Fiat Style Centre then under the direction of architect Armando Cressoni.
We are talking about the model that went on the be called Punto. For Fiat Auto the program was so strategic that the most important Italian style centers such as Italdesign, Pininfarina, Bertone and Idea were also involved.
Many models were built, and in the end it was Giorgetto Giugiaro's proposal that was chosen for production.



011991 Andreas Zapatinas, the designer of the Fiat Barchetta.In February 1991, just before transporting the Alfa Romeo Proteo to the Geneva Motor Show, the Fiat Style Center through its technical director Cavalier Giuseppe Civardi asked STOLA spa to create a very accurate red style model with opening doors for the Fiat Barchetta project.
In the Fiat Style Center, three style proposals had just been presented through volume models, and the chosen one is designed by Andreas Zappatinas.

02March 1991 Carlo and Alfredo Stola with the Barchetta model at the very first stages of setting up.03April 1991,the Barchetta opening doors begin to take shape. From the left Zanellati, Zanini and Chiara.

04February 1991 Marco Goffi and engineer Sasso prepare the commercial offer for the Barchetta model.

For the interiors, the proposals of Peter Davis and Giuseppe Bertolusso was  chosen.
The work started immediately with great energy and enthusiasm in order to deliver for the visits of the CEO Fiat Cantarella and  other directors to check progress.
There was much curiosity, even  within the Fiat Style Center, to see is a new  spider after so  many years absence.


05April 1991 Alfredo Stola and Zanini posing..

06April 1991 From left Zanini, Goffi, Bustreo,
Robaldo and Ferrero.

07April 1991. Engineer Alberto Sasso and on the opposite side the modeler Robaldo.

There  were two objectives for Fiat for this highly accurate model: firstly, to refine the design of the first selected volume model and secondly, to update the surface model engineering macro feasibility.
Ultimately the aim was to  use model with opening door as a "Clinic Model" throughout Europe to find the level of interest of a very select audience The European clinic tour started in June of the same year and ended in September.

08May 1991

09Beginning June 1991, Gottardo Bustreo and
Laura Giunipero.

10Turin late May 1991. On the right Marco Goffi and the designer Andreas Zapatinas. On the left Vincenzo Mammone, Andrea Granata and X

11Mid June 1991, Alberto Sasso, at the wheel,
Roberto Stola and Zanini.
12June 1991 From the left Roberto Stola, Sasso, Alfredo, Ferrero, Zanini, Palmieri.

13End of June 1991 before delivery for the european tour for Clinic Testing.
From left Bustreo, Bonito, Ardagna, Robaldo, Della Rocca, Sassu, Zanellati, Maurizio, Palmieri, Giachino,
K, Zanini and Ferrero.


MARCH 1991

01October 1992 Maria Paola Stola with Francesco and behind them the aluminum body of the BMW Z13 in Turin Via La Thuile 69.As soon as the Geneva Motor Show was finished in March 1991, BMW, having seen the Proteo, asked STOLA spa to create a very special three-seater Show Car with electrically powered aluminum frame and body to be presented for the next Geneva Motor Show in 1993.
The satisfying aspect for Stola was that in the BMW offer they requested the same high quality as seen on the Alfa Romeo Proteo.
When this dark blue BMW ,called Z 13, was completed at the end of February 1993, the Bavarian house immediately ordered a second red one for their internal use in the BMW Technic department with delivery in September 1993.

021993 The official photo of the BMW Z13 just before being exhibited at the Geneva Motor Show.



With the constant stream of requests for Show Cars and Style Models, Roberto and Alfredo Stola decided in the spring of 1991 that the time had come to have a new factory.
The objective was to concentrate the three operational offices and eliminate the inefficiencies deriving from a fragmented and obsolete "lay out".
The new Cad Cam technologies, the need for ever larger and faster CN milling machines, the increase in workers who by then had reached 160 people, the need to give better and safer spaces to customers, make decisions for restructuring and expansion of a large building in Rivoli located in Via Ferrero 9, just off city ring road. 27 months was set  as the goal for the realization of work, from design to moving in.

011992 Construction sign of the new building.02June 1992 Start of the first works.


051992 Spallitta and Giordano of Edil G are seen.06

07April 1992 Alfredo Stola with little Francesco.

08May 1992 preparation of the styling models department on the second floor.

The design was by the architect Paolo Rosani, son of Antonio Rosani who had built the Lancia skyscraper in Borgo San Paolo near the old headquarters of Via Issiglio 38 where founder  Alfredo Stola and his three sons, had witnessed its construction in the second half of the 50s.
Marco Goffi and Alfredo Stola, from the spring of 1992 dedicated themselves 100% to following the construction and plant work together with building contractor Edil G, taking care of the move up until the last day.
This decision was taken by Roberto Stola who oversaw the entire project almost daily.

09October 1992 in front of the future reception, the designer Silvano Crosazzo, Roberto Stola
and the manager of Edil G Paolo Spallitta.

10February 1993 A view from Corso Allamano.11February 1993 a view from via Ferrero.

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