01June 6, 2018 cutting the ribbon of the Prototypes Area.
Maria Paola Stola the mayor of Turin Chiara Appendino, Andrea Levi, Piero Mancardi,
Aldo Brovarone and Alfredo Stola.

Between 6th and 10th June 2018, Studiotorino participated in the 4th Parco Valentino Turin Motor Show.
The Moncenisio was exhibited in the prototype section with over 20 other specials, the RUF RK Coupé and Spyder took part in the presidents parade on opening night at the Valentino Porsche 70th anniversary grand prix.
The Studiotorino classics are a source of pride for the company, Andrea Levi, patron of the event, and Alessandro Simoni, of Porsche Piedmont, requested their participation.

02a 02b 02c

03Turin 6 June 2018 Piazza Castello.
STUDIOTORINO Moncenisio led by Maria Paola Stola together with Marco Foglizzo at the Presidents' parade.

04Turin 6 June 2018 Castello del Valentino.
Francesco and Alfredo Stola with the Ruf RK Coupè at the start of the Presidents' parade.
05Turin 7 June 2018 Via Roma.
Alfredo and Maria Paola Stola at the 70th Porsche Valentino Grand Prix parade.

06June 10 Stupinigi Castle.
The 500 Diabolika together with the two 500 Zanzara di Spada and one 500 currently in production.
The 500 Diabolika, a special edition by Studiotorino from 2008, participated in the "457 Stupinigi Parade Experience".
The event was organised by Omar Ruzza to celebrate the 71st birthday of the Nuova 500.
A selection of 25 rare examples followed an evocative road route, starting from the Castle of the Stupinigi, via the Castello del Valentino, the Murazzi sul Pò and Piazza Vittorio Veneto, before finally arriving in Piazza Bodoni.

0710 June 2018 Reggia della Venaria.
The Stola family receives an award from Paul Picot for their dedication to historic cars.
From left Carlo, Francesco, Stephanie, Maria Paola, Alfredo Stola, Andrea Levi, Gabriele Morosini,
Roberto Falcone and Enrico Di Luca.



On 10 June 2018, Stefano Busto presented his degree thesis to the IAAD University of Turin commission; external speaker was Maria Paola Stola representing STUDIOTORINO.
The title of the thesis is "CCC" - Connected Circadian Car, 2025.

02The IAAD commission: M.P. Stola, Laura Milani,
Pietro Nume and Matteo Doro.
03Stefano Busto exposes the theses to the
IAAD commission.

04Manual style research drawings before writing mathematics.05Manual style research drawings before writing mathematics.

Stefano Busto, developed for Studiotorino, a Volkswagen branded medium-sized vehicle for daily travel and pre-defined routes.
The imaginary prototype is equipped with a human-machine interface that facilitates its driving by optimizing the driver's experience.
From the example derived from Formula E, at the first Grand Prix of Rome on April 14, 2018, the auto-robot that opened the race, increased its knowledge by learning from the driver and then challenged him on the circuit.
The Circadian Connected Car, where infrastructures are lacking, create points of reference by learning them from the everyday, almost as in the biological cycle of nature.
Visual markers, such as coloured tyres and other components, serve to identify self-driving cars, as required by the first amendment emanating from the state of California.

06First research studies for interiors.07First research studies for interiors.

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01The Alfa Romeo Giulia TZ is first in its category (1600cc) at the 32nd of the 24 hours of Le Mans with the driver Bruno Deserti.On June 12th 2018, at the Spadaconcept studio in Moncalieri. For STUDIOTORINO it is a morning to remember.
Ercole Spada donated a precious original watercolor with a dedication especially for Alfredo Stola. At the delivery of the art-work, his son Paolo is present with his design team.
The picture depicts the Alfa Romeo TZ2 and the Giulia TZ at the 1964 24-hour race at Le Mans.

02June 12, 2018 Moncalieri. Ercole Spada and Alfredo Stola at the Spadaconcept studio.



On 26th August 2018, the Fenyr participated at the "Monterey Motor Week", at the Pebble Beach cconcours in the area dedicated to style prototypes and concepts.
Alfredo and Maria Paola Stola visited this event for the pleasure of seeing Fenyr on the "geen" of the most important concours of elegance in the world and meet again Ralph Debbas.

02Monterey August 25th 2018. All friends of Ruf the day before reaching The Quail Lodge.
Alfredo and Maria Paola Stola were guests of the Ruf family at the event.

03August 26, 2018 At the Pebble Beach elegance contest, Ralph Debbas, Maria Paola Stola with Fenyr.

04Monterey 26 August 2018. The Pebble Beach contest is always an occasion for meetings.
Alfredo Stola and Gorden Wagener together with the Mercedes-Benz EQ Silver Arrow.
05Monterey 26 August 2018. The Pebble Beach contest is always an occasion for meetings.
Steffen Kohl, Klaus Busse, Maria Paola
and Alfredo Stola.


February 13, 2019,18.00. At a strictly confidential event at their Dubai showroom, Iconiq presented the "Muse" fully opening model.
The occasion was a meeting between W Motors, the Private Office of Sheikh Saeed Bin Ahamed Al Maktoum and other guests.

01Rivoli September 2018 Alfredo Stola together with Alan Wu CEO Iconiq inside the Muse model,
at the Mercury model shop.

02Rivoli 18 December 2018 at the Mercury model shop the Iconiq L5 Muse.
From left P. Germano, M. Caldarola, W. Isabello, L. Corbelli, L. Curbis, G. Comollo, E. Lombardi, D. Ruffa, R. Vasile, S. Grasso, B. Aiola, S Vair, D. Mingozzi, E. Rizzardi, Sokol, C. Damiano, M. Mingozzi, C. Carena, G. Novo, Davide and Flavio Secoli, C. Mantovani, V. Vasile, R. Gatto, T. Novo, A. Stola and Vincenzo Paparo.

Magna Steyr has engineered for Iconiq Motors the development of this door opening model, STUDIOTORINO was its advisor.



06Expo 2020

07February 13, 2019 Dubai. Bernd Pichler is about to discover the Iconiq Muse.

The objective of the event was to show the self-driving prototype at Expo Dubai 2020.
Present at the event, Alan Wu, president of Iconiq, important Emirate political and business figures and technical partners Tiziano Novo of Magna Steyr Italia, Alfredo Stola of STUDIOTORINO and Ferreol Marande of Akka.
The Muse was developed from the L5 scale model previously unveiled on 29 November 2017 also in Dubai .
The design of the Muse is the work of the W Motors Style Center, and represents the personal visions of Alan Wu and Ralph Debbas on the future of autonomous driving mobility in the luxury car segment.
The official press and public presentation of the Muse by Iconiq is scheduled for April 16th at the Shanghai Motor Show.

08Dubai 13 February 18:30 the guests of the private event organized by W Motor-Iconiq.09Dubai 13 February 18:30 the guests for the first time admire the Muse.

10Debbas and Novo converse with Ali and Y

11Alfredo and Maria Paola Stola, Alan W, Karim Banna
and Tiziano Novo.

12Alan W, Alfredo Stola and Karim Banna.13Joelle Habib, Y, Catherine Debbas and Maria Paola Stola.

14H. Darwish and Tiziano Novo.15Maria Paola Stola and Alfredo Stola.

16Dubai 13 February 2019. Alfredo Stola, Ralph Debbas and Ishak Belhout in the front row. In the second row Jeremy

On the morning of the presentation, in preparation for the event, the team met in the show room in order to review the prototype and check the final details before the arrival of the important guests.

17Dubai 13 February 2019 at 10:00.
Alfredo Stola and Tiziano Novo pose for a souvenir photo with the Iconiq Muse model behind them.

18Alfredo Stola, Tiziano Novo, Alan W
and Ralph Debbas.
19For the first time, sitting together inside the
Iconiq Muse.

20Dubai 13 February 2019. The Iconiq, W Motor, Magna Styer Italia, Akka and Studiotorino teams. From left Ijaz, Jérémy Sachot, Nael Alieh, Gareth Davies, Younes, Maria Paola and Alfredo Stola, Tiziano Novo, Benoit Fraylon, Ferreol Marande, Ralph Debbas, Alan W, Karim Banna, Franck Euvrard, X, Y, Martin Hermida, Bernd Pichler, Z, Catherine Debbas.

21Dubai 2019. The seven official photos of the Iconiq Muse by Frante at the W Motors Head Quarter.
W Motors created the Muse design.

22The interior of the Muse is functional,
the front seat rotates 180 °
23The lighting is led with
variable coloring.
24The screens are interactive and
voice activated.


On 16 April 2019 at the Shanghai motor show, three new products will be presented to journalists and the public on the "Iconiq - W Motors" stand.
The second generation of the two Iconiq Seven showcars in VIP and Premium versions, and the Iconiq Muse already shown in Dubai on 13 February 2019 at a "strictly private" event.
The two,"almost" definitive, Seven models represent the evolution of the two versions with respect to the showcars presented two years earlier at the same Chinese show. Their final production and electrical configuration is expected towards the end of 2021.

01Rivoli April 4, 2019: Varnacea, Curbis, Secoli, Prandi,
Stola and Comollo in a pre-resolution meeting.
02Alfredo Stola poses a few minutes before
the official photo.

03Corbelli, Stola, Secoli, Curbis, Novo and Debbas04Carlo Mantovani, Alfredo Stola and Tiziano Novo

05Rivoli April 4, 2019 At the Mercury model shop Alfredo Stola captures the moment of the prototype resolution upon delivery by the P.M. Iconiq Jack Yuan directly to Tiziano Novo General Manager of Magna Stayer Italia.

Magna Steyr has engineered for Iconiq Motors the development of these prototypes, STUDIOTORINO was its advisor.

06Rivoli April 4, 2019 at the Mercury modeling the Iconiq Seven in Vip version.
From left: B. Comollo, X (German), L. Curbis, P. Germano, Y, D. Ruffa, V. Vernacea, R. Gatto, H. Rizzardi, L. Carbelli, S. Vaiz, Sokol, W. Isabello, S. Grosso, R. Vernacea, Susy, Z, Jack Yuan, Finlandes A, Filndese B, M. Mingozzi, D. Mingozzi, R. Debbas, M. Barge, M. Hermida, T. Novo , Andrea, D. Secoli, F. Secoli, C. Mantovani, A. Stola and S. Prandi.

07Rivoli April 4, 2019 at the Mercury modeling the Iconiq Seven in Premium version.
From left: L. Corbelli, B. Comollo, P. Germano, L. Cuebis, R. Gatto, D. Ruffa, V. Vernacea, Sokol, S. Grosso, X, Y, D. Mingozzi, S. Vaiz, W. Isabello, H. Rizzardi, R. Vernacea, Finnish A, Filanda B, M. Mingozzi, Jack Yuan, M. Hermida, R. Debbas, T. Novo, D. Secoli, F. Secoli, C. Mantovani , In Stola, S. Prandi.

08Shanghai April 16, 2019 Aln Wu president of Iconiq is about to reveal the three Iconiq prototypes to journalists.

09Shanghai April 16, 2019 The Iconiq Seven
in Premium version.
10Shanghai April 16, 2019 The Iconiq Seven
in Vip version.

11Shanghai April 16, 2019. The interior of the Iconiq Seven in a VIP version.12Shanghai April 16, 2019. The interior of the Iconiq Seven in a VIP version.

13Shanghai April 16, 2019 The Iconiq Muse.

As part of this premiere, the original W Motors Lykan, star of the film Fast and Furius 7, in an unusual white livery, and a W Motors Fenyr Hypersport, will also be on the stand.
Studiotorino, on behalf of Magna Steyr Italia, acted as technical and management consultant for these three projects in the construction of the models and prototypes.

14Shanghai Ralph Debbas, Alfredo Stola, Tiziano
Novo and Aln Wu.
15Shanghai W Motors Team: Ishak, Fraylon, Jeremy, Debbas, Disalvo, Novo, Stola (Magna Italia and Studiotorino).

16Shanghai April 16, 2019. Alfredo Stola and Tiziano Novo pose for a souvenir photo in front of the Muse model.


01Tianjin May 16, 2019 The external entrance of
the convention center.
On 16 May 2019, STUDIOTORINO was a guest at the third edition of the "World Intelligence Congress" (WIC) , Tianjin. The theme was "Looking forward: New Era of Intelligence and New Opportunities". Participating in the debate on the future vision of motor vehicle mobility and interconnectivity using 5G systems.
The discussion was conducted by Ralph Debbas, CEO of W Motors, the other participants were:
Carsten Breitfeld, CEO Iconiq, Michel Wang, MD Microsoft, Tiziano Novo, GM Magna Steyr Italy, Abbes Fouzi, CEO Akka technologies, Ali Omar, CEO Safe City Abudabi and Alfredo Stola, President of Studiotorino.

02WIC Alfredo Stola at the microphone, seated from the left Ralph Debbas, Michel Wang, Alfredo Stola,
Abbes Fouzi, Tiziano Novo, Ali Omar and Carsten Breitfeld.

03WIC Ralph Debbas, Michel Wang, Alfredo Stola, Abbes Fouzi, Tiziano Novo.04WIC Tiziano Novo.

An international exhibition of the latest technological products from a variety of sectors such as robotics, electronic systems for the aeronautical and railway industry, the use of 5G in urban safety, latest-generation electric accumulators, and electric-powered automotive.
For the occasion, Iconiq exhibited all of its products, with the Concept Muse, designed by W Motors, taking centre stage having already been presented at the Shanghai Motor Show a month earlier.


Singer Tingting and Bernd Pichler present the gala evening in the Grat Qing palace.

09From left, Messrs. Wei, Novo, Wu, Lin and Stola.

The day ended with an unforgettable event hosted by Alan Wu, CEO Iconiq, in the historic Great Qing building whose origins date back to 1636.
Present at the gala dinner were the management of Iconiq - W Motors, industrial and political representatives of the city of Tianjin, and the technical partners of Microsoft, Akka, Magna Steyr Italy and Studiotorino.

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