Get back to

At the beginning of the autumn of 1997, Fiat Auto asked its most trusted suppliers for greater commitment to production activities. These would be managed as outsourcing in Italy and worldwide.
The management of the central purchasing office of the Turin Automotive Group contacted Roberto Stola to understand the availability of Stola s.p.a. for an important industrial initiative to be carried out in Brazil.
A substantial commitment was required for the supply of sheet metal stamping, assembled subgroups and complete raw bodies, related to the Palio family vehicles which would need to be delivered "just in time" for painting and final assembly in the nearby Fiat factory.
South America and Brazil in particular, were becoming one of the most important markets for the automotive sector, Fiat, Volkswagen and GM Chevrolet were leaders of this immense commercial region known as Mercosur.
Fiat's goal in that part of the world was therefore to increase its production, grow in quality and above all to insert specific new models suitable not only for South America, but also other emerging markets around the world.
The correct name for Fiat in Brazil is Fiat Automoveis S.A., more commonly nown by the acronym FIASA.
The headquarters and large production site were in Betim, a town in the metropolitan area of ??Belo Horizonte; the Chief Executive Officer at the time was Engineer Giovanni Razelli who had also held the role of "Superintendent" since 1996.

1997 Ing. Giovanni Razelli (FIASA)

L'ingegner Luigi Sburlati direttore della piattaforma
tecnica Fiat Palio dal 1993 all'inizio del 2002.
Since the beginning in 1992,Technical responsibility for the Palio projects was entrusted to Engineer Luigi Sburlati through the so-called "Fiat 178 Platform".
The Fiat Palio had been built in Brazil since 1996, with new production sites were gradually added in Argentina, Venezuela, Poland, Turkey, Morocco, South Africa, India and China.
These were be the countries where Fiat's first "World Car", known by it's code name Type 178-A, were produced.
The involvement of Stola s.p.a. was required not only for the construction of a molding and assembly factory for raw shells, but also to deal with the product engineering of all future generations of Palio family vehicles in a six-year plan starting from the end of 1997.

1996 Un immagine della strategia del lancio produttivo della Palio 178 A.

Brasile 1996. L'ingegner Sburlati con una Fiat Palio 178-A
The great success of the first Type 178-A series to market led the Turin automotive group to decided to focus even more on this model, adding variants and planning further production enhancements.
Roberto and Alfredo Stola therefore decided to support the proposal by creating a new company, 100% owned by Stola s.p.a., to be known as "Stola do Brasil". The trademark was the traditional rhombus but in green, in tribute to the Brazilian flag.
This entrepreneurial choice esured an extraordinary amount of work in the engineering design sector, which consequently led to the creation of models, mathematical surfaces, master models, prototypes and assembly masters.
It must be noted thatover time Fiat Auto required that "a part" of these specific engineering activities were carried out locally in the offices of the Stola do Brasil factory in Belo Horizonte.
The six-year work program included the complete development of a pick-up based on the Type 178-A chassis in two configurations (short and long cab), whose start of production for raw bodies was scheduled for August 1998 .
Over time, these pick-ups included restyling work known as Type 178-2 to be launched on the market in 2001, and Type 178-3 in 2003, both alwaincluding all the various versions.
Stola spa, through its Italian reference banks, procured loans of 50,000,000,000 lire to invest in Stola do Brasil, whose operational headquarters were in the city of Belo Horizonte at Anel Rodoviario BR 262 Km 21.5 Bairro Dona Clara Belo Horizonte, Minas Gerais State 31255-375.
This substantial sum of money was necessary not only for construction work and infrastructure, but also for all means of work, press lines, equipment, machinery, production start-up and staff,including their training.
The numbers are impressive, in fact the targets shared with Fiat included a covered work surface of 80,000 square meters, 760 employees, and a processing of 35,000 tons of sheet metal per year and a plan to install three complete lines of presses.
For tall construction work, including plants, Stola entrusted the works to the construction and plant company Fiat Engineering, with an agreement signed in November 1997, a necessary choice in order to respect the timescales agreed in the contract.
In essence, every organizational and operational aspect both for the building works of the plant and for those relating to the engineering and tooling product of the two Palio Type 178-A pickups would start at the beginning of December 1997.
Roberto Stola concentrated first hand on this effort,assisted by Engineer Carlo Alecci, Doctor Carlo Biassoni and Marco Goffi and many other technicians with dozens and dozens of flights to Brazil, working together every single day to maintain this extraordinary commitment.
1997 - 2003 innumerevoli decine di viaggi a Belo Horizonte partendo da Milano Malpensa con scalo a San Paolo e ripartenza per Pampulha. Il volo transcontinentale sempre con l'MD11 della VARIG e il trasferimento intrno con il Boing 737-200 della VASP
The Engineer Newton Garzon, a man appreciated by the management of FIASA, was appointed in November 1997 as "Superintendent" (equivalent of CEO of Stola do Brasil ).
At his side as deputy Cavalier Guido Maina, former manager of Fiat Auto Technologies in Turin, an expert in the South American industry and above experience of management in the construction and operation of large factories.
For the immense work related to the construction of the building structures, the technical systems and the start of production, Engineer Alecci, convinced his former colleague Engineer Alvaro Puglisi to leave Comau and join the managerial team in February 1998, moving to Belo Horizonte for two years.

1997 Newton Garzon (Stola do Brasil)
Under the very particular attention of Roberto Stola and his Italian team, the management were selected who would become to be permanently resident in Brazil; Enrico Negri for production, Celio De Castro for staff, Giuseppe Facchin for stamping, Arturo Vidal for paneling, Giancarlo Zago for quality, Pauline Wooley for management control and Marcus Pacheco for administration.
Puglisi had experience in the construction of the means of work and equipment necessary for the production start-up of the bodywork assembly lines; in addition to this, he was also be asked to assist Cav. Maina for every construction aspect contracted to Fiat Engineering.
Bisogna immaginare che la partenza di tutto è un terreno selezionato da Fiasa di 200.000 metri quadrati in una zona boschiva e particolarmente umida.
Alvaro Puglisi per tutto il tempo trascorso a Belo Horizonte potrà sempre contare sul supporto giornaliero di Roberto Stola, Alecci, Biassoni e Goffi oltre che della Direzione della Stola do Brasil.
It is necessary to imagine that everything began with a 200,000 square meter tract of land selected by Fiasa in a particularly humid wooded area.
Alvaro Puglisi for his duration in Belo Horizonte could always count on the daily support of Roberto Stola, Alecci, Biassoni and Goffi as well as the management of Stola do Brasil.
The two Strada-type pickups of the Palio 178-A family was the first ambitious goal, and in this phase, given that the plant in Belo Horizonte was far from completed, any technical development work aimed at it's engineering and modeling and related activities would be carried out at Stola spa in Rivoli, with the support of the Cinisello Balsamo office.
The production equipment, such as molds, assembly lines and their related design was ordered directly by Stola s.p.a. from SAT in Beinasco, a company owned personally by Roberto Stola which he founded in 1968, and whose operations, both in Italy and in Brazil, were handled by Marco Goffi.
In parallel with the construction of the Stola do Brasil plant, the development of product engineering and the construction of the means of production, another immense work is needed; the supply of press lines to be shipped to Brazil and then put into operation within the plant.
In Rivoli, Stola rented a two-storey building in via Ivrea 86 right next to its headquarters, to house an important group of engineering technicians dedicated to the pick-up project, essentially a work space that took the name of "Palio Platform.".
The purpose of this building is to host Fiat and Stola members as a single team, in order to simultaneously carry out all the design activities of the bodywork, chassis, interiors, electronics, electrical and structural calculations.
It was a very innovative way of working at the time and became known as "simultaneous engineering", the purpose of whiuch was to involve each supplier of parts and systems of the project from the beginning of the engineering together with the car manufacturer.
This first project went on to be marketed under the name "Strada" in both the short and long cab versions and was styled by Giorgetto Giugiaro.
The Project Manager of Stola for these two commercial vehicles is Pierangelo Bergamasco under the direction of Gottardo Bustreo.
Rivoli 5 gennaio1998 il primo modello/prototipo semi funzionante rappresentante il pick-up Fiat Palio 178-A;
il design è di Giorgrtto Giugiaro.

Gianfranco Morlacchi, head of Stola's "Information Systems", went on to coordinate IT for over six years with Fiat / Fiasa including all the other plants around the world where the Tipo 178 was produced.
This ensured that the IT technical language was univocal and in line with project standards requested by the customer.
In particular, the network infrastructure shown in the image below was built with the Systems Team composed of Massimo Cafasso, Claudio Cavalotto, and Sergio Antonaccio.

The interconnection between the Stola offices in Italy, those of Belo Horizzonte and Fiasa in Betim allowed the real-time transfer of mathematics from Italy to Brazil and vice versa.
This system made possible the meetings necessary for the correct development of the project, and not secondary due to the difference in time zones, it also allowed the optimized use of the expensive software resources available in the various locations.

In this complex organization, Engineer Paola Busato was responsible for the "Codep Bill of Material" for Stola, that is, all the management of the individual methods. This proved to be more complex than usual due to the 9 different production sites.
Returning to the two pick ups, it must be said that all the front part including doors and interiors are derived from the Tipo178, a two-volume hatch back, the chassis however required important technical changes, especially in the central and rear part to increase its robustness given it's different use. including modification to the shock absorbers.

L'ingegner Paola Busato
In the meantime, since the beginning of January 1998, the construction work of the Stola do Brasil plant proceeded at a pace. 180 Fiat Engineering construction workers in three shifts, 24 hours a day, seven days a week and with the help of photoelectric cells allowing work through the night.
75% of the construction works would have to be finished and usable to instal the various pick-up production lines no later than the end of the summer, required to fulfill the commitments made in Turin with Fiat management.

Gennaio 1998

Gennaio 1998
Febbraio 1998 un simbolico momento della posa del primo mattone dello stabilimento Stola do Brasil.
In queste due foto si riconoscono Celio De Castro, Newton Garzon, Marco Goffi, la persona chinata con la mano sul mattone è il Ing. Jonas Carvalho direttore dell'ufficio acquisti Fiasa, Borra, Alvaro Puglisi, Guido Maina, Johao Bosco e Margiaria direttore dello stabilimento Fiasa di Betim (si intravede solo la spalla destra con la giacca chiara).

Febbraio 1998
For the construction company Fiat Engineering, the situation was so extreme that, unable to source special steel alloy beams to brace the plant roof in South America, they will had purchase them in Italy and organize a dedicated cargo flight from Milan Malpensa to Belo Horizonte by renting an Antonov AN 124 plane.
The supplier of the special beams was Acciaierie Verona s.p.a., which delivered 100 tons of finished prefabricated material; the landing of the giant Russian freighter in Belo Horizonte did not go unnoticed, and the news was reported in many local newspapers.
Fine inverno 1998, in emergenza Fiatengineering, appaltatore della costruzione dello stabilimento, in grande fretta deve ordinare 100 tonnellate di travi metalliche. Saranno realizzate dalle Acciaierie Verona s.p.a. e trasportate in volo
da Milano Malpensa s Belo Horizonte Pampulha con un Antonov AN-124 dedicato.

Marzo 1998

Marzo 1998

Marzo 1998

Marzo 1998

Aprile 1998

Aprile 1998

Aprile 1998 sul terreno della Stola do Brasil una foto ricordo dei primi 25 impiegati assunti da Gerente Newton Garzon.

Maggio 1998 lo stabilimento in fase di finizione e viene applicato a vernice il marchio Stola do Brasil

Inizio luglio 1998

Inizio luglio 1998

Inizio luglio 1998

Fine luglio 1998 lo stabilimento Stola do Brasil è terminato. Al fono dell'immagine sulla destra si può notare ancora
del terreno disponibile; nel 2001 verrà effettuato un ultimo ampliamento di 20.000 mq coperti.
Less than ten months after the beginning of the construction / plant engineering works, and the start of the design and production equipment installation for the 178-A picks, on 3 August 1998 Roberto Stola ,Carlo Alecci and Carlo Biassoni flew, in a MD11 of the Varig company of Brazil, to attend the production start-up of the plant.
They were welcomed to Stola do Brasil by Newton Garzon, Guido Maina, Alvaro Puglisi and Enrico Negri to assist in the assembly of the first 50 chassis which were then be bodied in the following week.
Si riconoscono da sinistra Fernando Vittorio, Roberto Stola, Guido Maina, Alvaro Pugliesi, Newton Garzon,
Carlo Alecci e Carlo Biassoni.

Da sinistra si riconoscono X,Y,Z, Alvaro Puglisi, Newton Garzon, Carlo Biassoni, carlo Alecci, Roberto Stola, Enrico Negri e W

Da sinistra Roberto Stola, Newton Grarzon, Carlo Alecci, Guido Maina, Carlo Biassoni.

Luglio/Agosto 1998. Una delle tre linee presse in funzione.
Luglio/Agosto 1998. Gli operatori addetti alle presse al lavoro.

Roberto Stola, Newton Garzon, Carlo Alecci, Fernando Vittori, Alvaro Puglisi, Guido Maina e Carlo Biassoni.

3 agosto 1998. In queste 5 fotografie le varie fasi di assemblaggio delgli autotelai.

Luglio/Agosto 1998. Nella sala motrologica della Stola do Brasil a campione ogni autotelaio
è verificato sotto la macchina di misura DEA.

3 Agosto 1998 presso il nuovissimo stabilimento Stola do Brasil in occasione della visita della dirigenza Stola s.p.a. Carlo Alecci, Carlo Biassoni accompagnati da Roberto Stola ammirano i primi 50 autotelai della Fiat Palio 178-A Strada.
Le scocche verranno assemblate sui telai la settimana seguente considerando questo avvio produttivo.

10 agosto 1998 la fase di assemblaggio scocche sugli autotelai.

Ecco i veicoli adattati per il trasporto Just In Time delle scocche grezze e dei sotto gruppi in lamiera
dalla Stola do Brasil alla FIASA.
The satisfaction of the management of Stola s.p.a., Sat s.p.a and Stola do Brasil was due to a sense of liberating victory, they were comforted by the strong appreciation of the Fiasa and Fiat Auto management and their respective CEOs, engineers Gianni Razelli and Paolo Cantarella.
In view of the target reached, Fiasa and Stola do Brasil organized the official inauguration on 29th September chaired by Roberto Stola and Carlo Alecci for Stola s.p.a. and Gianni Razelli and Jonas Carvalho for Fiasa.
The most important local entrepreneurs and city authorities of Belo Horizonte and the state of Minas Gerais were present at the event.

1998 Manifesto appositamente creato per raccontare
la partnerschip Fiat Automovei s.a. e Stola do Brasil

Belo Horizonte 29 settembre 1998 i discorsi ufficiali del A.D. di Fiasa Giovanni Battista Razelli e
Roberto Stola presidente di Stola s.p.a. assistito dall'interprete Barbara Scarrone.

Belo Horizonte 29 settembre un pubblico di circa 250 persone è presente all'inaugurazione ufficiale della Stola do Brasil.
Roberto Stola e Giovanni Battista Razelli scoprono una targa commemorativa dell'evento.

Belo Horizonte 29 settembre 1998 il momento del taglio del nastro per l'inaugurazione ufficiale.
Si riconoscono....
29 settembre 1998 dopo il taglio del nastro il pubblico inizia a visitare la Stola do Brasil.

29 settenbre 1998 L'ingegner Giovanni Razelli, Biba Amodei, Roberto Stola e l'ingegner Carlo Alecci

Genta, C. Alecci, R. Stola, G. Brusa e Squazzini

Jonas Carvalho e Roberto Stola

Prima del pranzo ufficiale all'interno dello stabilimento Stola do Brasil Giovanni Battista Razelli A.D. di Fiasa
discorre con Roberto Stola.

29 settembre 1998 all'inteno dello stabilimento Stola do Brasil in occasione dell'inaugurazione ufficiale alcuni tecnici posano orgogliosi con i due pick-up Palio tipo Strada. Ovviamente la verniciatura e il montaggio avveniva all'interno dello stabilimento Fiasa di Betim. Per l'occasione i dirigenti della Fiat hanno voluto portare i due mazzi finiti.
Ottobre 1998 in concomitanza con la presentazione ufficiale dei pick up Strada la rivista
"MundoFiat outubro 98" racconta la Stola do Brasil con un articolo e varie fotografie.
On 24 October 1998 at the São Paulo motor show, the two Palio Strada pickups were be presented as world premier, and the start of the actual sale was announced as the end of November as planned from the beginning, thus reaching the established goal.
24 ottobre 1998 ecco le prime due foto ufficiali dei due pick-up Palio tipo Strada in versio cabina corta e cabina lunga.
Agosto 2002 in Stola do Brasil si iniziano ad assemblare le scocche grezze dei pick up Fiat Strada
restailng 178-2 in entrambe le versioni, cabina corta e cabina lunga.
In January 1999, Superintendent Newton Garzon left the company, his position taken by the Guido Maina who, for personal reasons immediately informed Roberto Stola that the commitment would be time limited.
In November 1999, Fiat Auto asked Stola s.p.a to design the restyling of the first series of Palio currently in production. The target was to start marketing the new versions from the beginning of autumn 2001; it wouldbe known by design code Type 178-2
The versions were the classic hatchback, the Weekend station wagon, the Siena hatchback and the Strada double cab pickup.

Dicembre 1999 Cav. Guido Maina (Stola do Brasil)
The design was by Giugiaro, and the restyled parts included the two bumpers,bonnet and front fenders, the tailgate, all the light units and a part of the interior introducing airbags and an automatic gearbox.

Torino Dicembre 1999 la presentazione ufficiale del modello di stile della Palio 178-2 in versione due volumi
realizzato dall'Italdesign.
Torino Dicembre 1999 la presentazione ufficiale del modello di stile della Palio 178-2 in versione station wagon Weekend realizzato dall'Italdesign.
Torino Dicembre 1999 la presentazione ufficiale del modello di stile 178-2 in versione tre volumi denominato Siena
realizzato dall'Italdesign.
The technical development work of the Type 178-2 was carried out in Rivoli at "Platform 178", the Project Manager for Stola was Engineer Andrea Giovannelli under the direction of Bustreo, who dealt directly with the Engineers for almost two years of Fiat, Sburlati, Delfino and Demaria. Giovannelli's task, with his Italian team, was to coordinate the design variants of all these versions of Type 178-2 according to the different countries in the world where they were built.
In January 2000, Fiat Auto in Turin entrusted the position of CEO of Fiasa to Engineer Gianni Coda, manager of the Group Fiat Ferroviaria.

Gennaio 2000 Ing. Gianni Coda (A.D. FIASA)

Rivoli 2000 Disegni tecnici relativi alla 178-2 Strada. In particolare il paraurti è una proposta per una versione speciale.
In quegli anni le tavole avevano il logo Stola do Brasil in quanto la Stola Engineering do Brasil non era ancora stata fondata,
ed erano scritte in portoghese.

Rivoli 2000 il master di montabilità della Siena 178-2 in costruzione presso la modelleria Stola.
On 13 June 2000, during the Turin Motor Show, Alfredo Stola learned that he would have to represent his Uncle Roberto in a meeting with the CEO of Fiasa in Brazil.
The important appointment scheduled for mid-May was to discuss the thorny problem that arose three months earlier due to the high cost of sheet steel used in Stola do Brasil at a volume of around three thousand tons per month.

Torino giugno 2000, il modello porte apribili S81 presso lo stand della Stola s.p.a., si intravede sulla destra
oltre la colonna la scocca grezza del pick up Fiat Strada prodotta in Stola do Brasil.

Torino giugno 2000, Salone dell'automobile di Torino stand Stola. Sono esposte le due scocche grezze,
cabina corta e cabina lunga, dei pick up Fiat Strada prodotte in Stola do Brasil.
Both Roberto Stola and Engineer Carlo Alecci cannot wait for this important appointment even in the medium term due to health problems, and so Doctor Biassoni will ask Alfredo to leave as soon as possible for Belo Horizonte.
The meeting with Engineer Gianni Coda will take place in his office in Betim on the morning of June 15, and the discussion for the prices of raw materials will focus on finding an agreement with the Usiminas steel mills, a Fiasa approved supplier.

14 giugno 2000. Volo Malpensa - San Paolo
It was a difficult meeting as Alfredo had never been involved in the construction and management of Stola do Brasil, and the losses generated monthly by the raw material were enormous.
In the end, a sufficiently satisfactory agreement for both parties was found at the end of the meeting.
Once the Superintendent Cavalier Maina has been personally informed and Doctor Biassoni has been reached on the phone in Rivoli, Alfredo left for Italy on an afternoon flight; it was his first trip ever to South America.
15 giugno 2000 Belo Horizonte. Alfredo Stola documenta stupito il viaggio in auto fra l'hotel Ouro Minas e la Stola do Brasil,
notando i numerosi cartelli stradali posti dalla municipalità di Belo Horizonte per raggiungere la Stola...
15 giugno 2000. Ad Alfredo Stola viene dato a disposizione un ufficio per prepararsi alla riunione che avverrà il giorno seguente
con l'Amministratore Delegato del Fiasa Ing. Gianni Coda. Sarà aiutato in questa preparazione da Cav. Guido Maina,
Enrico Negri e al telefono da Torino il Dott. Carlo Biassoni.
In September 2000, as previously planned. Cav. Guido Maina, left his position to Doctor Franco Stola who became the new Superintendent.
Franco was Roberto Stola's first cousin as their respective grandfathers were brothers.Having managerial experience between the United States and Italy gained in the companies Teksid, ITT and ABB, made us think of him as a choice.
In the meantime, the production of both versions of the Strada pick-ups, went ahead at maximum capacity with about 200 bodies delivered per day " just in time" to the Fiasa plant in Betim, through the use of dozens of trucks set up as car transporters departing from the Stola do Brasil every 15 minutes.

Settembre 2000 Dott. Franco Stola (Stola do Brasil)
Even the moulding and assembly of many subgroups for the normal type Palio first series 178-A in various versions were produced, transported and delivered in the same way; among the most significant units were the complete engine compartment, the doors, the hatches, and the internal wheel arches.

Settembre 2000 Belo Horizonte presso la Stola do Brasil: una foto ricordo, per il saluto (che poi sarà un arrivederci) del Cav. Guido Maina al centro della foto in piedi si riconosce Celio De Castro a sinistra Franco Stola e a destra Enrico Negri.

Stola s.p.a. were requested to provide technical assistance on Palio 178-2 re-styling at the end of 2000 at the FIASA factory, and so Engineer Giovannelli together with Team Leaders Carlo Carena, Paolo Zerbini and other colleagues oversaw the work over many months directly inside the Betim plant through until autumn 2001.
At that time, additional unforeseen design resources were also requested to assist "Fiat Auto Argentina" in starting production of the Siena 178-2 three-volume version.
Carlo Carena took care of it with a long trip to Cordoba working in collaboration with the Argentine technicians of Fiat.

2000 Areoporto di San Paolo.
Paolo Zerbini e Carlo Carena sono i progettisti
della Stola s.p.a. che metteranno per primi i piedi
in terra brasiliana.
Ottobre 2000 Belo Horizonte. Pierangelo Bergamasco capo progetto del pikup Strada insieme a Paolo Zerbini per verificare l'andamento tecnico dei progetti pick up in prospettiva di speciali edizioni e il futuro restyling.
Argentina 2000. Carlo Carena è un progettista Team Leader della Stola s.p.a. in trasferta di lavoro in Sud America.
In queste due fotografie posa difronte agli stabilimenti Fiat e nel centro di Buenos Aires.

Fiat Siena (178-2) costruita in Argentina.
In October 2001, in the Fiasa plant, two years after the start of design activities carried out principaly in the technical offices of Stola in Rivoli, the production of the restyled Palio 178-2 gradually began in all it's four versions.
Da ottobre del 2001 entrano in produzione le Palio 178-2 in versione 2 volumi, weekend e Siena.
Il pick up Strada restyling entrerà in produzione nell’autunno del 2002.
Tutti questi quattro veicoli della famiglia Palio sono stati progettati in Stola s.p.a.; lo stile è di Italdesign.
This moment coincided with the change to the Technical Management of the Fiat Palio platform, the position of Engineer Luigi Sburlati, having reached retirement age, was taken over by Engineer Piero Grillo, former Fiasa man in charge of purchasing.
The production start-up of the 178-2 made the Fiasa management decide that for logistical reasons it is more convenient to move the small assembly line of the Fiat Fiorino raw bodies to make internal workflows more efficient; Stola do Brasil came to mind.
For the Stola company it is an unexpected and great opportunity, it is well known that this commercial vehicle sold also in Europe having a production rate of about 70/100 units per day wass too small for Fiasa but perfect for the Stola do Brasil.
Ottobre 2001 Stola do Brasil: inizia la produzione della scocca grezza della Fiat Fiorino nella medesima
linea di assemblaggio delle pick up.

Stola do Brasil ogni scocca grezza e ogni sottogruppo assemblato viene caricato ogni 15/20 minuti giorno e notte
destinazione il vicino stabilimento FIASA di Betim.
A few months after the start of production of the Fiorino bodies, came another great but unexpected request to Stola do Brasil; to include new production of raw bodies for the Fiat Doblò in the Strada pick-up lines.
With a forecast of 170 units per day, this order would lead to near capacity production for the plant, taking into account the further stamping and sub- assemblies.
As for the pick-ups and all the Palio versions, the logistics of the raw bodies of the Fiorino and Doblò also used a just-in-time delivery technique using car transporter trucks.
At the Rivoli headquarters, six months before the Palio 178-2 went on sale, evidently urged by the Fiat / Fiasa management, it was decided to speed up the start-up of the design office inside the Stola do Brasil as had been requested at the beginning.
On April 18, 2001, on the occasion of the usual scheduled trip to Belo Horizonte, Roberto Stola accompanied by Engineer Alecci, Dr. Biassoni and Engineer Carpegna, had "Stola Engineering do Brasil" on his agenda.
Gottardo Bustreo and Carlo Biassoni asked Roberto Arpini from the Stola design office in Cinisello Balsamo to anticipate his presence in Brazil by a week to better organize the important meeting on site.
The necessity for this on the part of Fiasa was the imminent start of engineering work for the complete future range of the new Type 178-3 family in numerous versions which was to begin sale at the end of 2003.
The construction of a technical office building was thus established within the same area Stola do Brasil.
The company "Stola Engineering do Brasil" was born, 100% owned by Stola do Brasil and technically directed by Roberto Arpini. Superintendent was Cavalier Guido Maina, who back on the scene having been freed up from the personal commitments that had held him back for a year and a half.

Franco Stola e Guido Maina si reincontrano alla Stola Engineering do Brasil nel'estate del 2001.

Settembre 2001 Roberto Arpini alla sua postazione nel nuovo ufficio.

Settembre 2001 presso l'ufficio della Stola Engineering do Brasil, ancora in allestimento,
con il primo gruppo di progettisti brasiliani.
Da sinistra si riconoscono Luis, X, Fernanda, Arpini, Faria, Y e Raul.

Gennaio 2002 Stola Engineering do Brasil, il gruppo di progettisti con al centro Carlo Carena e Roberto Arpini.
For this immense project, the Fiat Palio 178-3 in hatchback, station Wagon, sedan and pick-up short and long cab versions the task of Project Manager was give to Engineer Pasquale Papalia with a delegation also in Italy from Stola s.p.a.
A job training course was immediately set up in collaboration with Isvor Brazil, which would also be responsible for finding young graduates from technical schools in Belo Hotizonte.

2001 Pasquale Papalia (Stola Engineering do Brasil)
capo progetto di tutta la serie Palio 178 / 3.
The building was inaugurated in October 2001, and the staff of Stola s.p.a. in permanent transfer, as well as Arpini ,Papalia, and Salvatore Tuvà, was made up of Carlo Carena, Andrea Giovannelli Paola Busato, Paolo Zerbini, Alessandro D'Apuzzo, Gianluca Guarnaschelli, Alberto Mancini, Fulvio Bracco, Denis Pace, Roberta Passione, Alessandro De Zanni, Gianluca Monfrino, Giuseppe Papalia, Alessio Fucci, Potito Gagliardi, Italo Paganotto, Mariateresa Savatteri, Laura Faccenda, Silvia Vittone, Giorgio Negro, Stefano Marchio, Alberto Ferranti, Massimiliano Cudia, Roberta Passione and Federico Croci.

Settembre 2001 La palazzina sede della
Stola Engineering do Brasil è terminata.

Dicembre 2001 L'interno di uno degli uffici tecnici della
Stola Engineering do Brasil.
In advance,Celio de Castro, personnel director of Stola do Brasil organized the best welcome for them, and to make the distance less uncomfortable, about twenty apartments were rented in the Savassi residence in Rua Alagoas 581 in the center of Belo Horizzonte.
A modern and well equipped accommodation with concierge, security service, laundry, swimming pool and volleyball court, with the convenience of being only 200 meters from a shopping center.
Not least it had the advantage of being able to reach the technical officeby car in twenty minutes and the Fiasa plant in 45.
Il residence Address Savassi in Rua Alagoas 581 nel centro di Belo Horizzonte
a disposizione del personale della Stola in trasferta.
For the Directors and managers of the Stola s.p.a and Sat spa. De Castro selected an exclusive hotel in the center of Belo Horizonte called “Ouro Minas” by negotiating a very convenient corporate rate.
L'esclusivo hotel “Ouro Minas” di Belo Horizonte.
The Stola Engineering do Brasil team interfaced with the Fiasa / Fiat men directed by the Engineer Piero Grillo: Claudio Demaria, Ugo Delfino, Aroldo Borges, Marcio Tonani, Carlos Augustos, Alexandre Abreu, Leonardo Quadros, Robson Cotta , Gianni Gramiglia, Marco Limoncelli, Flavio Penna, Giovanni Biolatti, Claudio Pagliero, and Saglietti Piero, Giuseppe di Stasi, Giuseppe Marinaro, Piero Benedetto and Bruno Pastorelli.
The engineering works of the 178-3 began in December 2001, with the target of starting series production in Brazil in November 2003, following gradually in the other plants around the world.
Belo Horizonte 2000. Gli studi di ingegneria riferiti al puntone anteriore della serie 178-3. Particolari di massima sicurezza.
Questi lavori comprendono i calcoli strutturali effettuati digitalmente.
Giornale aziendale della Stola do Brasil n°05 gen / feb / mar 2002.
Trimestralmente questa pubblicazione era distribuita a tutte le maestranze dell'azienda.
In questo numero si parlerà particolarmente dell'ufficio tecnico della Stola Engineering do Brasil
con una lunga intervista a Roberto Arpini.
The work in the new building of Stola Engineering do Brasil was for the most part carried out using Catia 4 software for the design and Codep for the Bill of Material.
In order to carry out this immense work on the 178-3 and considering the many versions (2 Volumes, Sedan, Station Wagon, and Pick Up short and long cab), another 50 Brazilian design engineers were hired to support the Italian team.
Belo Horizonte inizio 2003. Immagini relative alla progettazione del paraurti anteriore della serie 178-3.

Belo Horizonte inizio 2003. Immagini relative alla progettazione del portellone posteriore della serie 178-3.
Pasquale Papalia from Belo Horizonte together with Salvatore Tuvà in coordination with the technicians of the Stola headquarters in Rivoli required that various activities had to be performed directly in Italy, such as the development of mathematical surfaces, master models, assembly masters and the first prototypes.
This is partly due to the fact that the design of all these different variants of the Fiat Palio Tipo 178-3 were the fruit of Italdesign's work, and the visits to Rivoli by Giorgetto and Fabrizio Giugiaro and their collaborators for the various approvals in virtual room and in the modeling shop were frequent.
In fact, Massimo Stola assisted by Carlo Mantovani, worked in agreement with the Giugiaro family, to develop the best possible mathematical surfaces, which were then verified on the CNC milled master models, also in Stola, under the supervision of the foreman Vittorio della Rocca and assisted by Giorgio Braghin.
The assembly masters and the first series of prototypes will be managed respectively by Dr. Tiziano Novo, and Gigi Gallina together with Giorgio Gariglio.

Rivoli fine 2002: in Stola, sotto la tracciatrice DEA si procede all'assemblaggio del master di montabilità
degli interni della Fiat Palio 178-3. Si riconoscono Giovanni Magno, Danilo Franchino, Leonardo Canavesi e Carmelo Saitta.
At the end of 2002, Engineer Piero Grillo swapped with Engineer Diego Avesani, manager of the Fiat Technical Department in Turin, as the director of the "Fiat 178 platform".

Novembre 2002 Paolo Zerbini della Stola Engineering do Brasil, in una foto ricordo all'interno dello stabilimento Fiasa di Betim.

Inizio 2003 alcune immagini presso l'impianto pilota produttivo delle Palio all'interno della Fiasa.
Si riconoscono da sinistra l'ingegner Ugo Delfino della Fiasa e Paolo Zerbini insieme a Abruzzese.
In the summer of 2003 Giorgetto Giugiaro was a special guest at the OCA art museum in the city of Sao Paulo, together with the entire Fiasa \ Fiat management, suppliers and political authorities, they presented the new third series of the Palio family at a world premiere.
It became such success that after the San Paolo show held in October 2003, a commission of specialized journalists went on to award this latest new Fiat Palio series the prestigious "Car of the Year 2004 South America" award.
Fine estate 2003 le nuovissime Palio 178-3 entrano in produzione nelle versioni due volumi, weekend e Siena tre volumi.
Questi tre veicoli della famiglia Palio sono stati progettati in Brasile presso l’ufficio tecnico della Stola Engineering do Brasil.
Lo stile è di Italdesign.
In October 2003, coinciding with the entry into production of the Type 178-3, Roberto Arpini passed on the baton of technical direction for Stola Engineering do Brasil to the engineer Pasquale Papaliia assisted by Salvatore Tuvè.
Arpini returned to the Stola technical office in Cinisello Balsamo to work on the Ferrari 599 GTB Type 141 project.

Betim novembre 2003 Centro ricreativo Fiat. Si riconoscono Arpini, Carena, Passione, Negro, Touvè, Pastorelli, Arpini, Negri, Pacheco, Patricia, Joseli, Celio De Castro, Arlindo e Facchin.

Il direttore della Stola Engineering do Brasil Roberto Arpini offre personalmente
un pranzo a tutto il team di progettisti per il suo ritorno definitivo in Italia.
The Brazilian version of the Fiat Idea that went into production in 2005 at the Fiasa plant was a car engineered by Stola Engineering do Brasil.
The premise of this choice by Fiasa was that at the end of 2001 Stola s.p.a. had just delivered to the Technical Management of Fiat Auto, all the engineering work for the new small minivan called Idea for the European market.
It was Engineer Papalia who coordinated every activity between Belo Horizonte and Rivoli for over a year, reporting directly to Engineer Alexandre Serretti of Fiasa.
2002 - 2003 in Stola Engineering do Brasil, in parallelo con la Stola di Rivoli e la Tecnocars di Torino
si reingegnerizza la Fiat Idea sul telaio della 178-3. In particolare le superfici matematiche sono sviluppate
a Rivoli dal Team di Massimo Stola e Carlo Mantovani.
2002 - 2003 in Stola Engineering do Brasil, in parallelo con la Stola di Rivoli e la Tecnocars di Torino
si reingegnerizza la Fiat Idea sul telaio della 178-3.
Belo Horizonte 23 dicembre 2003. La Festa di Natale alla Stola do Brasil inaugurata da Enrico Negri.

Belo Horizonte 23 dicembre 2003. All'interno dello stabilimento Stola do Brasil in un area ricavata appositamente per la festa di Natale del personale (in alto nella foto si possono notare le attrezzature tecniche della linea di assemblaggio).
Da sinistra : Bruno Pastorelli, Savatore Tuve e Pasquale Papalia.
2003 Verifiche layout motore e prove di crash simulato sul progetto BMPV Idea.
The difficulty of this project was that the production needs in terms of synergies and costs meant that the bodywork, the relative structures of the Fiat Idea in the European version would have to be assembled on the chassis of the Palio Tipo 178-3 which would also include the mechanics and dashboard.
The final development work began at the end of 2002 and went on until summer of 2004, carried out entirely at Stola Engineering do Brasil.
The young engineers of Stola s.p.a volunteered to transfer for 3 years from Rivoli / Cinisello Balsamo to Belo Horizonte and had the opportunity to live an extraordinary work and life experience.

2002 Areoporto di Belo Horizonte, ogni tre mesi i ragazzi della Stola ritornano a casa per un brevissimo periodo.
Si riconoscono Roberta Passione, Giorgio Negro, Alessio Pucci, Carlo Carena e Denis Pace.
A special team spirit was born between them, not only in work but also in a happy conviviality, sharing the residences, spending the weekends and local holidays together .
The exceptional "mineira" cuisine and the best known "churrasco brasileiro" with the very light Antarctica and Brahma beers, the energizing guarana for abstainers, suited occasion for numerous dinners with friends.

Dicembre 2001 presso l'abitazione di Roberto Arpini in rua Alagoas 581 Belo Horizonte.
Si riconoscono Giorgio Negro, X, Denis Pace, Alessio Fucci, Carlo Carena e Roberto Arpini.
Rio de Janeiro fine 2001. Durante le vacanze di carnevale Paolo Zerbini e Carlo Carena alla scoperta di Rio de Jneiro.

2002 Porto Seguro in un week end Denis Pace,
Alessio Fucci, Carlo Carena e Roberto Arpini.

2002 Ouro Petro In un week end Carlo Carena e Paolo Zerbini

Si riconoscono Franco Stola, Giorgio Gariglio, Enrico Negri, Pasquale Papalia, Celio De Castro, Giancarlo Zago
e Matteo Carano.

Ugo Delfino con la moglie Raquel e in mezzo Paolo Zerbini

2002 presso lo stadio di calcio del Minas a Belo Horizonte.
Si Riconoscono Ugo Delfino, Flavio Penna, Raquel, X, Y e Paola Busato.

2002 Paola Busato, Marco Limoncelli, Piero Benedetto, X, Y e Flavio Penna.

Belo Horizonte 2002. X, Y, Cinthia, Paolo Zerbini, Ugo Delfino, Raquel, Andrea Giovannelli, Z e W.
Brazil is also a country famous for the friendliness of girls, and some of the young designers even found love, going on to be married.

2000, Belo Horizonte. Paolo Zerbini con la fidanzata Cinthia

2000, Belo Horizonte. Una speciale cena in cui Paolo Zerbini chiederà la mano di Cinthia al papà.
For the Stola Family, this six-year South American experience was undoubtedly the most complex undertaking in terms of human energy, technical intelligence and financial commitment.
Millions of sheet metal parts have been printed, hundreds of thousands of sub-assemblies welded and tens of thousands of raw car bodies delivered just in time.
A new plant of 100,000 square meters staffed with a workforce of 1,200 people divided into three shifts, all from a green field site,the numbers following the last expansion in 2001 tell of an industrial vision created by the stubborn will of Roberto Stola.
For the commitment to the limit of physical endurance on the part of the closest collaborators Carlo Alecci, Carlo Biassoni, Marco Goffi and Gottardo Bustreo, an immense thanks to them from the Stola family.
Thanks to the resident Superintendents Newton Garzon and Guido Maina for the extraordinary work done together, and to all managers Enrico Negri, Celio De Castro, Giuseppe Facchin, Arturo Vidal, Giancarlo Zago, Pauline Wooley and Marcus Pacheco.
Franco Stola was the last Superintendent of the Stola do Brasil to work "directly" for Roberto and Alfredo; a special thanks to him from the family to which he belongs.
A thought also goes to the men of the Fiat / Fiasa management who in these seven years were colleagues on the project, including Paolo Cantarella, Gianni Razelli, Luigi Sburlati, Jonas Carvalho, Piero Grillo, Gianni Coda, Tommaso Le Pera, Appio Aguiari, Ugo Delfino , Claudio Demaria, Diego Avesani and Alexandre Serretti.
Roberto Stola became aware of his illness as early as April 1999 during one of the usual monthly trips to Belo Horizonte accompanied that time by Carlo Alecci.
In spite of everything, aided by supportive care, his active commitment to this enterprise would never fail until the summer of 2002.
On 26 July 2004 the Stola family sold the shares of Stola s.p.a. which also include 100% of those of its own companies: Stola do Brasil, Tecnocars and Estival.
The buyers,“Global Industriale”, a group of Italian entrepreneurs operating in the automotive sector.

Roberto Stola

Get back to